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5 top tips for anyone with a responsibility for sales

Every business needs to sell its products and services in order to stay in business. As a result, anyone in the business who talks to customers needs to think about how they can persuade those customers to buy their products.  These are my five top tips for anyone who needs to sell.

 

Tim Gibbons, Hoolock Consulting

Every business needs to sell its products and services in order to stay in business.  As a result, anyone in the business who talks to customers needs to think about how they can persuade those customers to buy their products.  These are my five top tips for anyone who needs to sell.

  1. Always ask your customer why they want to buy your product. There is always a reason and if you understand it, you will be able to advise the customer on the best product to buy or even to persuade them to buy more. Even if the customer asks for a specific product, it is still worth asking why. They may not have picked the right product for what they want to do or are too timid to ask for advice. By asking why they want the product, you can best advise them and they are more likely to be a happy customer as a result.
  2. Follow up on quotes. If you provide a quote to a customer, always ask for feedback. You will not be able to improve your product or service without feedback, particularly from customers who choose not to buy.
  3. Build a rapport with your customer when you first meet them. Customers are more likely to trust you and buy from you if they like you. If you only ever talk about business or what they are buying, then they will never get the chance to like you. Spend an appropriate amount of time getting to know them as a person when you first meet them.
  4. Know what is unique about your product. It is very unusual for a product to be completely unique so your customer probably has a choice of products to buy. The reason that they will choose your product is related to what is unique about your product. These may only be small elements of the product but if they make a difference to your customer, they will choose your product rather than another one.
  5. Think about helping rather than selling. Customers buy a product or service because they need to solve a problem or satisfy a need. If you start from the perspective of helping the customer, you are more likely to understand that need and find the best solution for them. If you only focus on selling, then you will struggle to convince your customer that you offer the best solution.

If you have found this helpful, there are plenty more sales tips on my website, www.hoolock-consulting.com/sales-tips.

If you would like to discuss any aspect further, please feel free to contact Tim Gibbons, tim@hoolock-consulting.com.


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