A change is as good as rest
Our speaker will be Tim Gibbons from Hoolock Consulting.
When you buy a new product or service, you are actually buying the means to change. When you buy a new outfit, you buy a new image for yourself; when you buy a gym membership, you are really buying a way to get fitter and stronger.
If we want someone to buy our products or services, we need to think about the change that they will need to go through in order to use it. How will they need to adapt their processes to make full use of the product?
For most people, change can be scary so when faced with buying a new product that forces them to change, people are likely to resist. This can make it very difficult to sell to them.
In this talk, I’ll explain why change is difficult, why it is important to understand and how you can go about persuading someone to change so that they buy your product or service.
About the speaker
Tim has over 30 years of experience in industry and 25 years of experience in sales, working for three major technology companies. He held a variety of managerial, sales and business development roles in each organisation demonstrating an ability to grow the business he was responsible for in all cases. He has experience of selling computing technology, data and services in Europe, Africa and Australia. He has a BA in Physics from University of Oxford and a MSc in Exploration Geophysics from Imperial College, London.
In 2015, Tim founded Hoolock Consulting to provide sales consulting and training to technology and engineering companies based on The Equation of Sales (Trust x Needs x Value = Successful Selling). Building trust with customers, understanding their needs and articulating the value of the products he is supplying are the cornerstones of his approach.
Tim is the author of The Equation of Sales, a practical guide to selling technology. It contains a set of practical tools for people selling technology or technical services but which can be applied to any sales requirement.
There is no parking available at the Hotel. The nearest public car parks are in Dene Street and St. Martin’s Walk, with parking charges from 8:00am. We suggest parking is booked until 9:45am.
7:30am arrival for an 8:00am breakfast which will finish between 9:00-9:30am.
£15.00 Mole Valley & Surrey Chambers Members
£15.00 Non-Members
Ticket Sales for this Event will end at 6:00pm on Tuesday 20 September.
About this event
The Chamber’s monthly Networking Breakfasts are very popular, so do book early. Business people from the Mole Valley district and the surrounding areas come together to meet, eat and network in the third week of each month.
There is a wide range of people who attend from all sectors and all sizes. From sole traders and start-ups, to some of the biggest businesses in the district
Each month there is a guest speaker, who talk about their own experiences of running a business and their own personal journey or give an insight into their particular skills and sector..
What you can expect:
- Enjoy an excellent breakfast with like-minded people.
- Make new connections through our informal networking.
- Get an introduction if there’s someone you’d like to meet.
- Find new local customers and suppliers.
If it is your first breakfast or you haven’t attended in a while the Chamber Directors are always on hand to make introductions.
Bookings must be made and paid-for online ahead of the event.
We do hope you will join us, and look forward to seeing you there!
Are you a local business in the Mole Valley District and interested in joining the chamber? Find out more here.
